Wearable technology is achingly hip right now, so it's no surprise to see companies falling over themselves to grab a piece of the action. All the same, in a seemingly dissonant commercial mashup, Ballantine’s (the creator of the No. 1 whiskey in Europe and No. 2 in the world) has partnered with San Franciscan fashion technology company SWITCH EMBASSY to create a literally brilliant 'wearable tech' LED t-shirt. It's something to do with the brand's 'Stay True' mantra and expressing yourself through the shirt's customisable display - can't quite make the connection personally but that's pretentious marketing for you - however you can't deny the results are awesome.
The tshirtOS is essentially an illuminated blank canvas, on which the wearer can showcase his or her own personal LED display. “The new Ballantine’s tshirtOS is a whole new way for people to create, share and express themselves through fashion. It’s soft, feels great on and is completely undetectable as technology,” says Alison Lewis, founder of SWITCH EMBASSY.
The tee is made from a cotton/rayon mix, making it super soft. It is also hand-washable and can soak up a lot of punishment - liquid spillages, scrunching and folding for instance. Needless to say a smartphone application allows the wearer to control the images/text being displayed, on the fly.
Since the t-shirt has been the great egalitarian garment, it's only fitting it could be the vehicle to bring affordable wearable tech to the masses. No word yet when it will be available to buy but when it is, you will be able to express your individuality... until everyone else has one too, of course...